The basic tenets of marketing like crafting powerful messages to draw your ideal customers still remain. However, the channel or else approach of delivering your message now includes a full gamut of SEO optimization, customer acquisition, retention, engagement, pay-per-click, social media, search advertising, and many more.
A business that moves fast continue to gain more customers and profits as slow movers get left behind.
In this post, we will learn what are the new trends in digital marketing in the year 2019. Let’s get started…
Omnichannel marketing approach!
Omnichannel is somehow similar to Multi-channel marketing strategy
In multichannel marketing strategy, you set up various marketing touchpoints which reinforce each other to ease a customer through their journey of buying. For instance, you may use Social Media as a channel to attract visitors to your website and email as a channel to nurture leads.
Omnichannel means you create marketing touchpoints that work together on every available channel. At the very least, you create constant touchpoints on all the channels your customers use.
Some channels on which you should investigate are:-
- Ephemeral videos (such as Facebook and Instagram)
- Smartphone apps
- Live broadcasts
- Live Chat
- PR and Press Releases
- Offline ads (making a comeback)
- Direct mail (making a comeback)
- Offline events
- Chatbots and virtual assistants
Power of Artifical Intelligence!
Artificial intelligence is considered as the cutting edge technology by numerous experts. But in only some years, it may be as standard as smartphones are today.
Artificial intelligence has numerous impending applications in marketing. But in 2019, you will mostly see AI deployed for content marketing, customer service, as well as advertising.
In the future AI will likely create much of the content on the internet. But inbound content which relies on personality, as well as genuineness, is not its strong suit.
Rise of Chatbots
Chatbots are showing up everywhere, from business websites to mobile apps as well as social media newsfeeds. They can serve a variety of purposes, but most often they are used to answer simple questions or help a user achieve a simple task.
It is a process that uses AI to buy and place advertisements based on targeting algorithms. If this sounds familiar, it’s because it’s already widely used. By 2020, over eighty-six percent of all digital display ads will be purchased through automated channels.
Video marketing has been an imperative tactic for big brands for years. By 2020, the video will make up more than eight-five percent of all consumer internet traffic in the U.S. Most of the videos people will be watching won’t be uploaded by brands or else businesses- they will be uploaded by individuals.