We are living in a fast-paced world and it’s highly essential to discover new and unique approaches to make your product or service stand out in the crowd of marketers competing for your prospect’s attention. According to sources when we see a video advertisement or video content then we memorize about 80% of the entire content as our mind captures video faster than those in written format. And when we see some visual advertisement like written in posters or posts then we only remember 20% of its content and rest we forget.
Video Content has now gained maximum popularity due to its increasing demand and higher potential reach. In this busy and hectic world, all of us prefer watching a two-minute video rather than reading the same information for 15 minutes. Civilization is slowly progressing in the path of technology and science. In this evolving world, every individual has access to the internet and never forgets to watch video online! Every single news goes viral in just seconds due to the power of growing popularity of Video Content. If your content has appropriate subjective value then it will gain maximum reach digitally.
Are you clear? No? If you need a little more convincing points describing the perks of video marketing then we have it! Let’s impend further to know a bit more about the topic.
Video boosts conversion rates-
The video should be seen as an investment! Including video on a landing page can boost conversions by 80%. If you have a video describing your product on your home page or any landing page then it can influence maximum individuals to buy your product and persuade a visitor to convert into a lead.
A great addition to your email marketing campaigns-
Video in an email leads to a 200 to 300 percent increase in click-through rate! This is particularly effectual if you are demonstrating how to use your product or else express something that you just can’t get across with a similar impact through the written word.
Search Engines love Video Content!-
Search Engines are also eyeing for video contents that engages viewers. Nothing entices more numerous as well as longer page views quite like video content. YouTube is not only the second largest search engine after Google, if you will put a video on YouTube as well as on your website, your visibility, and opportunity to show up in search is greatly increased. And if you promote your video via social media, your chances of getting found go through the roof!
Video Marketing is only growing in extent and you are only limited by your imagination. Choose video marketing for more effective marketing of your products and services.