Do you want to know the difference between Branding and Direct Marketing? Read the article to know the detail Information

Where should the premature stage e-commerce entrepreneurs focus at the very first year of their commencement? This is the most frequent question that takes place in the mind of every new comer that enters into the world of industries. Not only new comers, established industrialist also wander in search of best platform to market their product and give it brand recognition because focusing on the most important part of business projection can make or break the deal for the industry owners.

But before we proceed with the old age debate, let’s see what do these two marketing strategies mean?

What is Brand Marketing? What are the fundamentals that brand marketing focuses on?

The focal point of Brand Marketing is towards building awareness. It’s all about announcing about your project or factory venture as well as running and telling people what your project does, with a lot of zing. Brand marketing is expressive, creative, and snobbish as well as attention grabbing.

How direct marketing is dissimilar from brand marketing?

Direct Marketing has one goal i.e. to convert prospects to customer or simply speaking it drive sales. As the name suggests ‘Direct Marketing’ there is no involvement of third person. It is a direct communication with the customers to buy product from you. In Direct marketing there is no function for retailer who sells or distributes your product.

Some of the limitations of Brand marketing:-

Costly and Difficult- many companies spent millions of dollars on branding, but if you are a start up then we would recommend save it for branding in future, not now.
No way Measure ROI- brand marketing doesn’t exhibit you the returns, so you can’t measure how efficient it has been for you. So it is always better for new entrepreneurs to spotlight on marketing channels that they can measure for efficacy.
No immediate cash- Branding doesn’t persuade buying directly, it simply tells people who you are and what you do. So doesn’t procure immediate cash.

Let’s see how direct marketing makes thing effortless and efficient for new comers.

By direct marketing you can attract your audience to interest them into buying your product.
When you invest your money in Ad words for direct marketing, you know how much you invested and you will be able to compute the outcome with the number of clicks, the purchase made and revenue collected.

Direct marketing symbolizes measurable results including revenue generated from a campaign.