Marketing has undergone a fundamental change in the recent past. Gone are the days when marketers were driven assumptions or gut feeling. Nowadays, the marketers are working on the most reliable information available to them. It’s true that most marketers struggle with data-driven approach in digital marketing as find it difficult to get relevant data. Of course, few of them cry of lack of tools. They simply don’t have the idea how to access, analyze and compare the information at hand. The idea of data driven marketing may seem tough at first, once you get rid of its jargon, and many of its approaches would appear familiar to you.
What do you mean by data-driven marketing?
Data-driven marketing is a process of optimizing brand communications based on the client data. Data-driven marketers employ customer data to predict their individual needs, goals and future activities. It provides the marketers the opportunity to develop personalized marketing strategies to gain adequate return on investment.
Data-Driven Marketing Vs Traditional Marketing
Data-driven marketing enables the marketers to identify what works and what doesn’t and how can you optimize marketing efforts to include most effective tactics. This process allows quicker decision-making and better knowledge of what the customer wants from the brand.
Importance of Data-Driven in Digital Marketing
Data-driven marketing allows the brands to formulate a customized campaign for the conversion leads with the proper knowledge of customer profile. Personalized form of marketing provides the option for the brands to truly engage with the customers at one-to-one level that increases customer loyalty and ROI. Here, the marketers will use the data-driven insights for establishing future objectives by analyzing the various data sources. In B2C market place the following things stay important:
- Big data from social media
- Customer Effort Scores (CES)
- Net Promoter Scores (NPS)
Examples of Data-Driven Marketing
- Dynamic advertising
- Optimized paid search
- Target Email Campaigns
- Data-driven website chat
- Data-driven Content
- Search Engine Optimization and Marketing
Benefits of Data-Driven Marketing
- Personalized Marketing
- Clear-cut approach
- Multi-Channel Experience
- Refined Customer Experience
Better Product Development